Labour Leader Barking and Dagenham – No Iceland Ad mansions here!

The Sun

SUPERMARKET Iceland has angered locals in Dagenham by pretending that Stacey Solomon lives there in a mansion.

Its festive TV ads show the X Factor star heading to a grand detached house while singing Driving Home For Christmas.

Stacey, 22, was born and raised in Dagenham.

But residents in the gritty Essex town — home to a Ford car plant — say there are no such homes in the area. One, Cole Dines, said: “No one here owns mansions.”

The local council leader, Labour’s Darren Rodwell, said: “Iceland is trying to paint this angelic picture because it looks better than a two-bed semi.

“There isn’t a house like it in Dagenham.”

The Advertising Standards Agency said no rules were broken.

Iceland said: “The sentiment is intended to convey that at Christmas many people travel back to their home towns.”

One thought on “Labour Leader Barking and Dagenham – No Iceland Ad mansions here!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s