We don’t need the mealy mouth stuff we often get for goals. We need goals that our community understands, rallies around and works toward. If a goal does not make people want to act, then that goal is useless.
The word “encourage” should never appear in a plan’s goals or objectives. If I encourage my son to study for a test, “encouraging” him is not the goal. “Pass the test” is the goal. “Encourage” is a cop out, which is why officials sometimes like it for goals they don’t want to support. If you cannot get support beyond “encourage,” then define what the parties involved can support, or cut the goal out. You’ll do more good by leaving it out than by giving it lip service.