The neglectful treatment of public space, with piles of garbage on every corner, has been a sad fact of life in Russia.
Russia’s thrird most popular blogger Sergy Dolya has had enough.
he created the movement “Bloggers against Garbage.” The idea behind the movement is simple: local bloggers choose a heavily littered place near them, then use social networks to rally as many people as possible for a collective cleanup.
The movement initially counted just several dozen participants, but has grown exponentially to reach several thousand members across the country. Its most ambitious goal yet: a nationwide litter cleanup day planned on August 6.
The idea works: I expect some 20,000 to 30,000 people to take part in the August 6 nationwide cleanup day. There are cleanup actions planned in over 100 cities and towns, and in 80 places in Moscow alone. We’re also pushing for the implementation of a long-overdue national waste recycling program, which exists in every developed country except Russia.
Some local authorities have begun to take interest in the project. I know the governor of Astrakhan, who’s an active blogger as well. I called him to tell him about the August 6 cleanup plan and said that we would use some help. He was very enthusiastic, and sent a letter to his fellow governors asking them to participate in the movement. I hope we’ll get some financial or material aid.
We’re also visiting mayors and local councillors, to ask them for help with transportation. Teams of people can pick up litter, but we need trucks to transport it. Some mayors have begun providing trucks. We hope that our actions will not only help clean up streets, but also encourage people to litter less and authorities to implement lasting waste-disposal and recycling policies.”