Labour Leader Barking and Dagenham – No Iceland Ad mansions here!

The Sun

SUPERMARKET Iceland has angered locals in Dagenham by pretending that Stacey Solomon lives there in a mansion.

Its festive TV ads show the X Factor star heading to a grand detached house while singing Driving Home For Christmas.

Stacey, 22, was born and raised in Dagenham.

But residents in the gritty Essex town — home to a Ford car plant — say there are no such homes in the area. One, Cole Dines, said: “No one here owns mansions.”

The local council leader, Labour’s Darren Rodwell, said: “Iceland is trying to paint this angelic picture because it looks better than a two-bed semi.

“There isn’t a house like it in Dagenham.”

The Advertising Standards Agency said no rules were broken.

Iceland said: “The sentiment is intended to convey that at Christmas many people travel back to their home towns.”

About these ads

About andrew lainton

International Urban Planner

Posted on December 27, 2011, in Humour. Bookmark the permalink. 1 Comment.

  1. No there isn’t, but then the place has been run by Labour for decades – go figure!

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